The Alabama Tourism Department in coordination with DMOs throughout the state are bringing IITA’s Inbound Insider: Steps to Success™ program to the Alabama travel and tourism industry. International markets are returning to the U.S. and visitors are wanting more authentic experiences beyond the traditional gateway destinations. Alabama can deliver those experiences with a coordinated effort throughout the state.
International tourism is very different than working with domestic markets, and there are specific, proven methods for developing bookable product and growing the state’s share of inbound visitors.
The Steps to Success™ program is a series of three education and training sessions that helps destinations and tourism suppliers successfully build international travel business by working with the travel trade. The program is provided by the International Inbound Travel Association (IITA), the leading travel association for inbound operators, DMOs, and suppliers involved in growing international travel to the U.S.
Steps to Success™ provides the knowledge and tools for working with U.S.-based Inbound Operators, who are your gateway to the international markets because they have vast networks of international clients eager to sell the USA. Inbound Operators are B2B businesses selling U.S. travel services and products to international buyers, i.e. tour operators, travel agents and meetings/events buyers.
You’ll be able to develop and implement strategies tailored for your business and, ultimately, increase ROI and market share from key international travel trade partners for year over year growth when you need it.
DMO partners throughout the state will host their constituents for each session. Register for each session below and see the correlating information for what you’ll learn in each session.
Step 1 – October 10, 9:30 a.m. to 12:30 p.m.
Step 2 – November 7, 10 a.m. to 1 p.m.
Step 3 – December 11, 10 a.m. to 1 p.m.
Birmingham: Vulcan Park and Museum (Electra Room). 1701 Valley View Drive Birmingham
Colbert County: Ritz Theatre. 111 W 3rd St, Sheffield
Gulf Shores: Orange Beach Welcome Center, 23685 Perdido Beach Blvd., Orange Beach
Huntsville: Huntsville/Madison County Chamber of Commerce. 225 Church Street, Huntsville
Mobile: Mobile, Conference Room – 1 South Water Street, Mobile
Montgomery: Montgomery Chamber of Commerce, 600 South Court Street, Suite 216, Montgomery
Tuscaloosa: Visit Tuscaloosa Conference Room. 1900 Jack Warner Parkway, Tuscaloosa