Summit Marketplace ‘Power Hour’ Appointments

The marketplace appointments will be a hybrid between Speed-networking and traditional pre-scheduled appointments. Appointments will not be pre-scheduled, rather, operators will be seated—one per table—and DMOs/suppliers (sellers) will move from table to table for 5 minute appointments. Each seller will be assigned to 1 of 3 time-slots on Tuesday and Wednesday afternoons based on their registration date. During these 1-hour sessions, sellers will be able to meet with more operators than the average number of appointments at prior Summits. The exact number will depend on the number of buyer and seller attendees, but every seller should meet with at least 30 operators.

In addition to increasing the number of appointments, our inbound operator members shared that they prefer these quick introductory appointments to see more potential partners and then schedule follow up for more detailed conversations.

One-Pager Profiles

If you’ve participated in any of IITA’s Steps to Success education programs, you’ve heard a lot about “one-pagers” and how to maximize their effectiveness. In order to demonstrate the value of these marketing tools and provide inbound operators with a convenient and sustainable way to collect them, we are posting all one-pagers on the website and discontinuing in-person distribution.  Inbound Operator profiles will also be posted on-line for your use in preparing for your appointments.

The guidelines below will provide the requirements and help you prepare an effective one-pager.

Please let us know if you have any questions—we look forward to seeing you in San Diego!

Guidelines

Your organization’s profile is your primary tool for your marketplace appointments at the IITA Summit.  Your “one-pager” profile lets your inbound operator partner know about your organization. Why it’s unique. Why they should want to include your products and services in their portfolio. And how you will work with them. You’ll want to include the following:

  • Your company address and contact information
  • What are you selling and when/where is it available?
  • What markets and visitor types can you accommodate: Group, FIT, Leisure, MICE?
  • What do you do specifically for these international markets?
  • What else will help the inbound operator work with you to sell your product? Rates, special terms/offers?

** NEW THIS YEAR **

In order to reduce our imprint, we will not permit distribution of any type of marketing materials during the Marketplace with the exception of your business card.  Your profile form will be available on the IITA website well in advance of the Summit.  You may bring a single card containing a QR code that operators may scan in the event you would like to share additional information such as your brochure, rate card, etc.

IITA Summit 2023 Sponsors