Visit California

Katie Meissner
Visit California
555 Capitol Mall Suite 1100
Sacramento, CA 95814

Visit California is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keeps California top of mind as the premier travel destination for domestic and international travelers. Visit California as the official state destination marketing organization offers travel planning visitor information, marketing assets and tools to consumers, media and travel trade professionals. Trade partners can utilize the state of the art STAR program ( to help promote and sell California.

What markets/visitor types can you accommodate:

  • Group
  • FIT
  • Leisure
  • MICE

Services offered:

  • Destination Management

Marketing aids offered: 

  • Familiarization Trips
  • Special Trade Materials

How do you contract with Inbound Operators:

  • We do not directly contract

Destinations in which services are offered:

  • California