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NTTO: Easter Timing Impacts March and April Arrival Data, Q1 Spend Up Compared to 2024
NTTO: Easter Timing Impacts March and April Arrival Data, Q1 Spend Up Compared to 2024

April 2025 International Air Passenger Travel to and from the United States The National Travel and Tourism Office (NTTO) recently released April data that international arrivals showed marked improvement over the first quarter of 2025, particularly given the sharp decline in March.... Continue Reading

Date posted05/15/2025


Inbound Operators to Come Together for Intensive Strategic Planning
Inbound Operators to Come Together for Intensive Strategic Planning

Later this summer, IITA inbound operator members will come together to collaborate on strategies that address current challenges and optimize the opportunities that lie ahead. While IITA operators participate in quarterly Forum discussions, for the first time IITA will bring the principals... Continue Reading

Date posted05/15/2025


IITA Shows Its Capitol Hill Effectiveness
IITA Shows Its Capitol Hill Effectiveness

By Steve Richer, DC Correspondent As a result of scheduling meetings on Capitol Hill last month with relevant committee and subcommittee leaders in both houses, committee staff, and operating agencies dealing with our issues, including visas, entry, public lands, and tourism marketing, IITA is... Continue Reading

Date posted05/1/2025


Success Story: American Ring Travel Brings Major Cross-Country Tour to Iowa
Success Story: American Ring Travel Brings Major Cross-Country Tour to Iowa

Success Story: American Ring Travel Brings Major Cross-Country Tour to Sioux City, Iowa, Thanks to IITA Inbound Insider Steps to Success™ Program. As a result of the Iowa Tourism Office having hosted IITA’s Steps to Success training program, one of its stakeholders gained a... Continue Reading

Date posted04/30/2025


Associations Unite to Address North American Inbound Travel Issues
Associations Unite to Address North American Inbound Travel Issues

In response to growing uncertainty stemming from government trade and border policies, the International Inbound Travel Association (IITA) and a coalition of North American tourism associations have joined forces to confront the evolving challenges and opportunities facing the international... Continue Reading

Date posted04/17/2025


NTTO Releases Latest Arrival and Spend Numbers; Adjusts Forecast
NTTO Releases Latest Arrival and Spend Numbers; Adjusts Forecast

Recent reports from the National Travel and Tourism Office shared international arrivals for March and the international traveler spend for February. Additionally, NTTO adjusted its forecast based on the declines experienced in the last few months. U.S.-international air traffic passenger... Continue Reading

Date posted04/17/2025


New Steps to Success Online Provides Self-Learning Option for Travel Trade Training
New Steps to Success Online Provides Self-Learning Option for Travel Trade Training

IITA and education partner Alon Tourism Solutions recently launched an online version of IITA’s Inbound Insider Steps to Success™ program for individuals to learn why and how to pursue international inbound business working with the travel trade. The online experience provides tools,... Continue Reading

Date posted04/17/2025


Sustaining Member Spotlight – Alabama Tourism Department
Sustaining Member Spotlight – Alabama Tourism Department

At IITA, we’re proud to highlight Alabama Tourism Department as one of our keystone partners. Their commitment to showcasing Alabama’s rich cultural heritage, natural beauty, and world-class attractions has made the state an increasingly popular destination for international... Continue Reading

Date posted04/3/2025


IITA: A Key Resource for Media on Declining Inbound Travel to the U.S.
IITA: A Key Resource for Media on Declining Inbound Travel to the U.S.

The international travel landscape is shifting, and recent reports highlight a troubling trend: a decline in inbound travel to the U.S. from key international markets, including Canada and other markets. According to recent articles from CP24 and CTV News, industry leaders are expressing growing... Continue Reading

Date posted04/3/2025


IITA Advocacy This Week at DCH - Relevant and Effective for Inbound Travel
IITA Advocacy This Week at DCH - Relevant and Effective for Inbound Travel

IITA hit Capitol Hill this week with key messages and specific asks for members of Congress and administration officials. Destination Capitol Hill (DCH), the industry’s annual legislative event brought together 400 travel professionals from across the country to converge on policymakers... Continue Reading

Date posted04/3/2025


NTTO: 2024 International Inbound Numbers
NTTO: 2024 International Inbound Numbers

2024 Inbound Travel Increased 9% Over Prior Year According to the National Travel and Tourism Office, total international arrivals for calendar year 2024 of 72,390,321 was 9.1% over 2023 and reached 91% of 2019 visitation. All world regions reported an increase in visitor volume to the U.S. from... Continue Reading

Date posted03/20/2025


IITA Is Ready for Destination Capitol Hill
IITA Is Ready for Destination Capitol Hill

by Steve Richer, DC Correspondent An IITA delegation led by Chair Lena Ross, Advocacy Chair Peter van Berkel, and Executive Director Lisa Simon will be in Washington March 31 to April 3 to bring our message on the state of international inbound travel to Congress, the Trump Administration, and... Continue Reading

Date posted03/20/2025