Travel Trade
What is IITA?
The International Inbound Travel Association (IITA) is the nonprofit trade association for international inbound travel to the United States. IITA members include U.S. inbound operators, DMOs, and suppliers (lodging companies, transportation, attractions, restaurants, etc.) from across the country.
IITA Inbound Operators (also known as receptive tour operators) are U.S.-based companies that market and sell U.S. travel products to international travel buyers, including tour wholesalers, travel agents, and other travel producers, and provide travel services throughout the U.S. for their groups and FIT travelers.
IITA Inbound Operators:
- Understand international travelers' needs and expectations
- Offer multilingual staff and culturally relevant services
- Maintain strong relationships with U.S. DMOs and suppliers
- Ensure efficient, hassle-free experiences for FIT and group clients
- IITA Members support travel from markets around the world
- Offering itineraries for iconic or off-the-beaten-path destinations
- Custom product based on your needs: adventure/outdoors, cultural/historic, indigenous, shopping, sports, luxury, culinary, entertainment/special events, medical/wellness travel, National Parks, religious travel, student/language immersion tours.
- Representing All 50 U.S. States
Looking for a U.S. Travel Partner?
IITA Inbound Operators can provide assistance by customizing a complete tour program for your client(s), assisting with specific components or including your client(s) in scheduled programs.
All you need to do is to complete a USA Travel Product Assistance form and we'll send your request to IITA Inbound Operator members. They will in turn respond accordingly.
→ Submit your request and let IITA Inbound Operators help!
Get started here!
Prefer to explore potential partners directly? You can request access to view our member directory with profiles for Inbound Operator Companies! These verified inbound operator profiles provide contact details, product offerings (FIT, groups, luxury, etc.), destinations, and other key information to help you identify potential IITA partners. The form also allows you to subscribe to the Inbound Insider Magazine (the guide to the U.S. inbound tourism community) and InSite on America Newsletter (trending content, destination stories, and brand messaging). Simply complete the registration, and you’ll be notified within 48 hours if access is granted to the directory.
New U.S. Travel Resource: Accurate U.S. Entry Info for International Travelers
To support efforts in welcoming international travelers, U.S. Travel has developed a guide offering clear guidance on the U.S. entry process. Based on our continuous dialogue and ongoing engagement with U.S. Customs and Border Protection (CBP), this tool equips you with accurate information to use when organizing inbound travel to the United States.
