The International Inbound Travel Association (IITA) recognizes the importance of relationships between Inbound Tour Operators and U.S. Suppliers. The IITA Summit is the only event in the U.S. to provide the platform for enhancing these relationships through one-on-one marketplace sessions and networking events, in addition to providing invaluable industry-specific educational sessions in a setting where you are able to learn from your industry colleagues and travel and tourism industry experts. The outcomes in knowledge learned and relationships built by attending Summit have major impacts on advancing the experience of travel for millions of people coming to the U.S. annually. It starts at IITA. It starts with us.