International Inbound Travel Association


The International Inbound Travel Association (IITA) is the nonprofit trade association for international inbound travel to the United States. IITA members include U.S. inbound operators, DMOs and suppliers (lodging companies, transportation, attractions, restaurants, etc.) from across the country.

IITA inbound operators (also known as receptive tour operators) are US-based companies that market and sell US travel products to international travel buyers, including tour wholesalers, travel agents and other travel producers and provide travel services throughout the US for their groups and FIT travelers. A tour operator shall be considered an inbound tour operator when the majority of its revenue is derived from inbound international travel to the United States.

Beginning as RSA in 1991, the Receptive Services Association was formed to bring together all of the major receptive tour operators and suppliers in the New York and New Jersey region. As a result of continuing interest and growth from across the country, RSA grew into a national organization.

Ever expanding its reach and influence, RSA joined forces with ITSA, the International Travel Services Association to form the Receptive Services Association of America (RSAA) in September 2004. ITSA was formed and founded in 1993, by receptive tour operators and destination management companies to create a united voice to address issues, education opportunities, and networking with new business partners.

Today, IITA is involved in a wide range of industry activities, working with suppliers, DMOs, industry organizations and regulatory agencies to improve the quality of travel related services for visitors to the US. IITA also addresses economic and public policy issues affecting tourism in collaboration with its members and the industry at large.

More than ever, IITA serves as the bridge to international inbound business and is committed to serving the needs of its members and to advancing the industry as a whole.


IITA’s mission is to grow inbound travel to the USA by providing the best and widest range of product, services and information to the international travel trade.


As a member of the International Inbound Travel Association, my company and its representatives will…

  • educate our management and staff to effectively operate business partnerships with fellow members,
  • be guided in all of our activities by truth, accuracy, fairness and integrity,
  • honor all our commitments to fellow members,
  • avoid business practices which could be damaging to fellow members,
  • avoid activities which would create a conflict of interest, and encourage high professional standards of service and conduct by our management and staff.