Inbound Insider Steps to Success™

 
Step 1: INTERNATIONAL INBOUND 101

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Work effectively with the international inbound travel trade

 
Step 2: LAY THE GROUNDWORK

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Create the building blocks: communication tools, product development and travel trade characteristics

 
Step 3: SMOOTH OPERATIONS

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Establish rates and polish protocols

 
Earn IITA STAMP OF APPROVAL

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Complete the program and receive IITA’s Stamp of Approval certificate

About Steps To Success

IITA's Inbound Insider Steps to Success™ inbound travel training program has been implemented in many destinations across the U.S. The program,delivered in partnership with Alon Tourism Solutions (Alon), is designed specifically for DMOs and tourism stakeholders to increase international tourism ROI by providing tools, resources, and the know-how to work effectively with the travel trade.

This inbound travel training program is 4-steps with 2 facets of service:

• Steps 1-3 are workshops that start with an introduction to the international side of travel and tourism and working with the travel trade, with each session diving deeper into the strategy, principles, and tactics for effectively building international business.
• Step 4 is the implementation phase with guided one-on-one instruction for suppliers provided by Alon Tourism Solutions. This step includes tailoring for the businesses and customizing to the destination.

DMOs are experts in promoting their destination, but they need sellable products. IITA's Inbound Insider Steps to Success™ helps DMOs and their tourism suppliers develop products that inbound operators can sell to the international trade – tour operators, travel agents, MICE and other travel buyers.

Alon Tourism Solutions, as the country’s leading training and inbound marketing consultancy firm, has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. 

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