Inbound Insider Steps to Success™
Step 1: INTERNATIONAL INBOUND 101
Work effectively with the international inbound travel trade
Step 2: LAY THE GROUNDWORK
Create the building blocks: communication tools, product development and travel trade characteristics
Step 3: SMOOTH OPERATIONS
Establish rates and polish protocols
Earn IITA STAMP OF APPROVAL
Complete the program and receive IITA’s Stamp of Approval certificate
About Steps To Success
Do you want true ROI on your marketing spend and tradeshow attendance?
Do you want to build year-round business during your off season and outside of peak periods?
IITA Inbound Insider Steps to Success™ Program
A Comprehensive Training Program for the International Travel Trade
The Inbound Insider Steps to Success™ Live program is a structured, multi-phase training initiative designed to help DMOs and tourism suppliers effectively engage with the international travel trade. Delivered in collaboration with Alon Tourism Solutions, this program blends foundational education with strategic implementation support.
PROGRAM OVERVIEW
This dynamic program includes three core steps and a robust menu of program elements, offering flexibility and depth for destinations and stakeholders at every stage of readiness.
MENU OF PROGRAM ELEMENTS
- Pre-Engagement Session - A motivational kick-off that sets expectations, builds understanding, and energizes participants for success.
- Steps 1–3: Educational Workshop Series - Three progressive workshops introducing the international travel trade, providing insights, tools, and strategies for growth.
- Office Hours – Group Discussions - Two virtual sessions for collaborative problem-solving, peer feedback, and real-world tourism applications.
- Individualized Guidance - One-on-one sessions with Alon Tourism Solutions offering tailored support, including one-pager and rate reviews.
- Tourism Conference Session - A dynamic event session introducing key concepts and strategies to engage with international markets.
- Tourism Sector-Specific Sessions - Niche sessions with focused insights for sectors like lodging, sustainability, youth travel, and culinary tourism.
- Buyer-Supplier Marketplace - Virtual or in-person networking event connecting DMOs and suppliers with inbound tour operators to generate leads.
- Online Program with Volume Incentive - A self-paced, interactive course ideal for scalable training, featuring videos, quizzes, and real-world scenarios.
Designed with flexibility in mind, we offer three distinct package options to suit varying needs. Read more details about the Menu of Program Elements in our brochure. Check out more information about our new online program.
MEET THE INBOUND INSIDER SPECIALISTS
Headquarters@InboundTravel.org
