IITA has been a fantastic resource for Blair Hotels. The ability to connect and network with the top tier of international inbound operators provides a distinct advantage over our competitive set. The opportunities for professional development at the annual Summit are among the best in the industry. I find the topics to be relevant, current and insightful while the presenters are engaging and charismatic. Perhaps most importantly, the one-on-one appointments are productive and targeted, often resulting in a sizeable amount of business and yielding some of the highest ROI for our marketing dollars.