Upcoming Webinars

IITA Inbound Insider Steps to Success

International Inbound Travel Training – July 20 and August 17

1-2:30 p.m. ET

Are you prepared for the return of international tourism?

IITA’s Inbound Insider Steps to Success, powered by ALON Marketing Group, the country’s leading training and inbound marketing consultancy, is the best way to get you ready to meet international buyers as we begin rebuilding inbound travel to the U.S. IITA is offering a condensed version of the program just in time for IPW 2021.

Each training session will include two inbound operators to share insight into what to expect and prepare for with the incoming tourism business.
Inbound operators are planning now for the future — Make sure your destination, product or service is a part of it!

  • Learn to work effectively with the B2B inbound travel trade to develop international travel business.
  • Save time and money by following an easy, defined step-by-step process because working with the travel trade has specific protocols.
  • Identify the challenges within your destination and inspire tourism stakeholders to embrace the work to be done within their organizations.

Presenter:

Jennifer Ackerson, ALON Marketing

July 20 Panelists:

Julie Katz, TourMappers North America

Esther Roth, ATP

Register for July 20

IITA Member Registration: FREE

Nonmember Registration: $125/person/session
Upon completion of registration, nonmembers will receive an invoice and all registrants will receive a confirmation form IITA with login details. 

BONUS DEALS:
A nonmember DMO that gets 3 or more nonmember businesses to attend, will have their registration fee reimbursed.
All nonmembers who attend a paid session are eligible for a 20% discount on their first year of IITA membership.

August 17 Panelists:

Pasquina DeCarlo, TeamAmerica, Inc.

Keith Snode, Kaleidoscope Adventures

Register for August 17

Webinar Recordings

Technology and Travel Distribution – Part 3

A Demo of OpenTravel’s 2.0 Open Standards

LinksRez President and CEO Brian Bell presents a demo of their new connectivity platform utilizing OpenTravel Alliance’s 2.0 open source standards.

Technology and Travel Distribution – Part 2

Retooling the Travel Business for the Future

This expert panel returns to provide an update on what’s happening in travel technology and the importance of open standards for a seamless travel experience. The speakers will also discuss the integration of new health data in the post-pandemic travel system.
Moderator: Jeff ErnstFriedman, OpenTravel Alliance
Panelists: Greg Land, IBM and Stu Waldron, OpenTravel Alliance

Technology and Travel Distribution – Part 1

A Perspective on Hybrid Distribution Models

The first in a 3-part series on Technology and Travel Distribution this session addresses the why, what and how of open standard technology as it relates specifically to inbound travel.
This panel of inbound operators and hoteliers discuss the advantages of hybrid travel distribution models and how they work to the benefit of both parties.

IITA’s Inbound Insider Webinars

Go West Education Week

Covid-19 Relief – Is There Any for the Travel Industry?

Jeff Ment, Managing Partner of Ment Law Group and a travel attorney with more than 28 years of industry experience, will cover travel industry related elements in the latest Covid-19 Relief Fund, including:
  • Payment Protection Program – New – most DMOs will now be eligible.
  • Unemployment extension
  • Employee Retention Tax Credit
  • Live Venue Grant Program
  • Transportation inclusions
Join us to get answers to your questions about how to take advantage of these new and extended programs so we can rebuild a stronger inbound travel recovery together.

Retool Your Business for 2021: Learn How Companies are Adopting Data and Technology Standards to Allow for New Business Opportunities and Flexibility in a Changing World

Hear from this esteemed panel about what’s happening in travel technology and the importance of open standards for a seamless travel experience, including the integration of new health data in the post-pandemic travel system.

How to Earn the Safe Travels Stamp

Hear how one inbound tour operator  implemented WTTC’s health & hygiene protocols to demonstrate its commitment to traveler safety. 
IITA Member Kaleidoscope Adventures revamped its entire protocol – internally and with its supplier partners – to offer its own KA Safe Campaign that was 100% compliant with the World Travel & Tourism Council’s global safe travels protocols for the new normal. Kaleidoscope’s Keith Snode and Seairra Jeannin share how they retooled its operation and achieved the Safe Travels Stamp from IITA.
Keith and Seiarra

WTTC: Uniting the Global Travel Industry and Rebuilding Traveler Confidence 

The travel industry must adopt standard protocols and practices for safe traveling across the world to rebuild consumer confidence. The World Travel and Tourism Council, in conjunction with governments and health experts, has developed global protocols for a coordinated and consistent experience for the traveler. Adolfo Reyes presented WTTC ‘s vision and global activities to ensure future travel is safe, secure, and seamless for the traveler.

WTTC Webinar Presentation Cover

Connectivity – Benefits and Challenges for the Tour Operator Markets

Connectivity has been driving change in the travel distribution system in recent years, forcing inbound operators and travel suppliers to adapt their business models to stay competitive. With the number of connectivity solutions available for both buyers and sellers based on business type, size, products and a variety of other factors, it can be confusing at best. Join our panel of inbound operators to hear about the benefits and challenges they’ve experienced and how the travel trade can help shape technology distribution standards in the post-Covid business environment.

Moderator: Peter van Berkel, Travalco USA Panelists: Oswaldo Freitas, Easy Time Travel Nick Hentschel, AmericanTours International Lena Ross, America 4 You Faisal Sublaban, Bonotel Exclusive Travel

IO Connectivity Panel

National Parks – It’s Good News for a Change!

Positive news around national parks of late provides a glimmer of hope for the rebound of inbound travel. The National Park Service’s delay of its systemwide tour operator CUA program and the hopeful prospect of much improved park infrastructure due to the passing of the Great American Outdoors Act should give tour operators a positive outlook for the post-pandemic future. Join this session to hear how tour operators and our DMO and Supplier partners can work with the parks through smart programming and best practices to fuel the recovery of the nation’s economy following this health crisis.

Presented by Lisa Simon, Executive Director, IITA; Peter van Berkel, President, Travalco; Gary Schluter, Founder, Rocky Mountain Holiday Tours.

Peter Gary Lisa (2)

Direct Connectivity – The Wave of the Future

IITA’s Technology Task Force present on connectivity among travel organizations the benefits and pitfalls, types of technology and how open standards provide the most flexible and affordable technology solutions.

Who should watch?

  • Inbound operators
  • Travel suppliers – hotels, attractions, restaurants, transportation companies, and other services
  • DMOs – state/local/regional/national destination marketers
  • Contracting managers
  • Technology and api/distribution specialists
  • Product developers
  • Sales & marketing teams
IITA’s Connectivity Task Force

Town Hall

Navigating Forward in Uncertain Times

Mari Anne Snow, CEO of Sophaya, talked to IITA members about how to maximize productivity and make it comfortable for employees and managers.

Download Slides
Download STAND Principles
Marie Anne Snow

Mari Anne Snow, CEO of Sophaya

Airlift and Tourism Development: Two Sides of the Same Coin

Understanding the importance of airlines and their contributions to the popularity of tourism destinations, this webinar looks at what is going on in the international aviation market, and, how to try and ensure the restoration of air services. IITA member Alfredo Gonzalez sets the stage with the status of air travel and the issues the airlines must overcome in today’s environment to resume critical airlift. Aviation and tourism consultant Gavin Eccles provides valuable insights and actions for how destinations and airports need to be aligned in how we present to the new realities of airlines post Covid-19.

Eccles_Gavin

Gavin Eccles, GE Consulting

Alfredo Gonzalez

Alfredo Gonzalez, AG Hospitality Group

Thought Leader Panel: What Will the ‘New Normal’ Look Like for Inbound Travel to the US?

At this time when international travel is at a dead stop, everyone’s asking, “What’s our new normal going to look like post-Covid-19?” and “When can we expect the inbound travel rebound?” and “What will we need to do differently to ensure health and safety standards are met?” While none of us knows the answers, we can begin to collectively shape the future as we navigate this uncharted territory together. Our panel of leading destination marketers and inbound tour operators share their perspectives on what’s in store for the industry and how we will bring international visitors back to the U.S.

Moderator:      

Elliott Ferguson

Elliott Ferguson, President & CEO, Destination DC

Panelists:      

Fred Dixon

Fred Dixon, President & CEO, NYC & Company 

Gloria Lan

Gloria Lan, Owner/President, Tour America, LLC

Peter van Berkel

Peter van Berkel, President, Travalco USA Inc.

Vicki Varela

Vicki Varela, Managing Director, Utah Office of Tourism

Preparing Your Company To Do Business Post Covid-19

Jeff Ment, a travel attorney with more than 28 years of industry experience, talks about doing business in the post COVID-19 travel world. He shares suggested changes to better protect your company with terms and conditions, including force majeure clauses, payment and cancellation terms, and limitations on liability. He also discusses the ramifications of credit card chargebacks. Jeff is joined by Alastair MacMillan-Bell, senior vice president at The Berkely Group, to answer  questions and concerns about how to best protect your business going forward.

Download Slides (PDF)
Jeffrey Ment
Jeffrey Ment
 Alastair MacMillan-Bell
 Alastair MacMillan-Bell

Dr. Bryan Williams on Leadership during a Pandemic 

Dr. Bryan Williams is a keynote speaker and author, who focuses on leadership and service excellence. He has facilitated workshops and delivered keynotes worldwide for various companies in diverse industries.

In this webinar, Bryan discusses key concerns and shares best practices relating to our current work environment.

Key points include:

  • How to stay present and mindful in this constantly changing time.
  • What kind of things can we be working on now to set ourselves up for success upon return?
  • How to keep your team members motivated and aligned as they work virtually.
  • How best to respond when people reach out to you in fear and anxiety.
Peter Greenberg
Dr. Bryan Williams

Peter Greenberg Answers Your Questions About Covid-19 and Its Impact on Inbound Travel

Emmy-winning investigative reporter and producer, Peter Greenberg shares insight into the impact of the Covid-19 pandemic on the global travel industry and specifically where inbound travel to the United States will be when the health crisis is behind us. America’s most recognized, honored and respected front-line travel news journalist — known in the travel industry as “The Travel Detective” — Peter is the consummate INBOUND INSIDER.

Peter Greenberg
Peter Greenberg

IITA Inbound Insider Webinar: Understanding Covid-19 Legislation

Join the replay of this IITA webinar to hear legal experts discuss aspects of recent COVID-19 legislation related to the needs of small travel businesses. Adventure Travel Law attorney Chun T. Wright discusses financial relief available under the Coronavirus Aid, Relief, and Economic Security (CARES) Act, cancellation/refund strategies in the wake of COVID-19, and mitigating future business risk. Labor and Employment Law attorney Laura M. Merritt provides an overview of best practices and key employment laws currently impacting the workforce, including the emergency sick leave and enhanced family and medical leave requirements of the newly enacted Families First Coronavirus Response Act.

Chennie Wright
Chunnie Wright
Laura Merritt
Laura Merritt