2025 Summit Schedule of Events

Program subject to change. 

Sunday, February 9

• 10:00 AM – 5:00 PM – Registration, Foyer, Sponsored by St. Augustine/Ponte Vedra VCB
  
• 11:00 AM – 3:00 PM – Board of Directors Meeting & Lunch, Canyon A/B
  
• 3:00 PM – 4:30 PM – Welcome Reception, Registration Foyer
  
• 4:30 PM - On Your Own for Superbowl: The local bars are very busy on Super Bowl evening. It is strongly recommended that you make a reservation as soon as possible. Here are some of the most popular venues: Green Pig Pub, Legends Pub & Grill, Flanker (Site of IITA Summit Opening Event), Johnny’s on Second, Trolley Wing Company, Big Willie’s, Tailgate Tavern, Sky SLC, The Huddle, Gracie’s, Handle Bar, The Break, ‘Bout Time

Monday, February 10

• 7:00 AM – 5:00 PM – Registration, Foyer, Sponsored by St. Augustine/Ponte Vedra VCB
  
• 7:45 AM – 8:45 AM – Inbound Operator Breakfast, Canyon B, Sponsored by Wine, Water & Wonders of NY State
• 9:00 AM – 10:30 PM – General Sessions, Alpine Ballroom, Sponsored by Visit Salt Lake
  
  • IITA Annual Meeting
  • U.S. Government Updates
• 10:30 AM – 10:45 AM – Break, Alpine Ballroom Foyer, Sponsored by Colorado Tourism Office
• 10:45 AM – 12:15 PM – General Sessions, Alpine Ballroom, Sponsored by Visit Salt Lake
  • Keynote: Brand USA featuring Fred Dixon, President and CEO
  • Panel: Coming to America: Opportunities Abound to Draw Visitors
• 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C, Sponsored by Alabama Tourism Department
  
• 1:40 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Grand Ballroom A/B
• 1:45 PM – 2:45 PM – Breakout Session - Are you International Ready?, Alpine Ballroom, Sponsored by BWH Hotels
• 2:45 PM - 3:00 PM - Break, Alpine Ballroom Foyer, Sponsored by Circle Wisconsin
• 2:45 PM - 4:00 PM - Power Hour Networking Break, Grand Ballroom A/B (Inside Room), Sponsored by Circle Wisconsin
• 3:00 PM – 4:05 PM – Power Hour Networking Appointments – Group 2, Grand Ballroom A/B
• 3:00 PM – 4:00 PM – Breakout Session - IITA/USCS: Partners in Export Promotion, Alpine Ballroom, Sponsored by BWH Hotels
• 4:15 PM – 5:20 PM – Power Hour Networking Appointments – Group 3, Grand Ballroom A/B
• 4:15 PM – 5:15 PM – Breakout Session - What Shifts are We Seeing in Emerging Markets, Alpine Ballroom, Sponsored by BWH Hotels
• 5:15 PM – 6:30 PM – Wine Reception, Foyer, Sponsored by Travel Oregon
• 6:45 PM - 9:00 PM -  Transportation to Opening Event
• 7:00 PM - 9:00 PM – Opening Event at Flanker Kitchen, Sponsored by Visit Salt Lake

Tuesday, February 11

• 7:30 AM – 12:30 PM – Registration, Foyer, Sponsored by St. Augustine/Ponte Vedra VCB
  
• 7:45 AM – 8:45 AM – Breakfast with the Operators (all registered attendees), Grand Ballroom C
  
• 9:00 AM – 11:00 AM – Inbound Operator Forum, Canyon A Sponsored by St. Augustine/Ponte Vedra VCB
• 9:00 AM – 11:00 AM – DMO/Tour Supplier Forum, Alpine Ballroom
• 11:00 AM – 11:15 AM – Break, Alpine Ballroom Foyer

• 11:15 AM – 12:30 PM – Inbound Operator/DMO/Tour Supplier Forum, Alpine Ballroom
• 12:30 PM - 12:45 PM - Sightseeing Box Lunch (Present Ticket), Canyon Foyer, Sponsored by Visit Salt Lake
• 12:45 PM - 2:15 PM - Hotel Open House for Tour Operators, Sponsored by Visit Salt Lake
• 12:45 PM – 5:30 PM – Sightseeing/City Tours (Lunch will be provided for participants), Sponsored by Visit Salt Lake
• Open Evening - Dine Around - Click this link to access the document with a QR code to access dining options. 

Wednesday, February 12

• 7:45 AM – 8:45 AM – Inbound Operator Breakfast, Canyon B Sponsored by Visit Savannah
  
• 8:30 AM - 12:30 PM - Headshot Photo Booth, Grand Ballroom Foyer, Sponsored by Visit Greater Palm Springs
  
• 9:00 AM – 9:50 AM – General Session: Aligning Tourism Education with Industry Workforce Needs, Alpine Ballroom, Sponsored by BWH Hotels
• 10:00 AM - 11:00 AM - Breakout Sessions, Sponsored by BWH Hotels
  Power of Sport Tourism: Attracting International Visitors and Its Long-Term Impact on Destinations, Alpine Ballroom
  America's Indigenous Tourism: A Unique Cultural Experience for International Travelers, Canyon C
  
• 11:00 AM – 11:15 AM – Break, Alpine Ballroom Foyer, Sponsored by Mall of America
• 11:15 AM - 12:15 PM - Breakout Sessions, Sponsored by BWH Hotels

Balancing Inbound Operators' Needs with Hotel Revenue Strategies: Unlocking International Business Potential, Canyon C
Tomorrow’s Changemakers – How Will Today’s Generation Reshape Our Industry?, Alpine Ballroom

• 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C, Sponsored by Niagara Falls USA and IPW
  
• 1:40 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Grand Ballroom A/B
• 1:45 PM – 2:45 PM – Breakout Session - IITA/USCS: Partners in Export Promotions, Alpine Ballroom, Sponsored by BWH Hotels
• 2:45 PM - 3:00 PM - Break, Alpine Ballroom Foyer
• 2:45 PM - 4:00 PM - Power Hour Networking Break, Grand Ballroom A/B (Inside Room)
• 3:00 PM – 4:05 PM – Power Hour Networking Appointments – Group 2, Grand Ballroom A/B
• 3:00 PM – 4:00 PM – Breakout Session - What Shifts are We Seeing in Emerging Markets?, Alpine Ballroom, Sponsored by BWH Hotels
• 4:15 PM – 5:20 PM – Power Hour Networking Appointments – Group 3, Grand Ballroom A/B
• 4:15 PM – 5:15 PM – Breakout Session - Are you International Ready? Alpine Ballroom, Sponsored by BWH Hotels
• 6:30 PM - 9:00 PM – Closing Reception and Dinner at Lake Effect, Sponsored by Visit Salt Lake  

Thursday, February 13

• Post-FAM Departures, Hilton Motor Lobby, Sponsored by Utah Office of Tourism
  8:30 AM - Zion FAM Departure
  9:00 AM - Capitol Reef FAM Departure

Dress Code:  Business attire is required during the day Monday and Wednesday. Casual attire is appropriate for Tuesday and all other social activities.