2026 Summit Schedule of Events
All events will be held at the Seneca Niagara Resort and Casino (Second Floor and Lobby Level) unless otherwise noted.
Program subject to change.
Sunday, February 8
- 10:00 AM – 5:00 PM – Registration, Events Events Center Foyer
- 12:00 PM – 1:00 PM – Board of Directors Lunch, Hawk Room C
- 1:00 PM - 4:00 PM - Board of Directors Meeting, Hawk Room AB
- 2:00 PM - FAM Tour Arrivals, Seneca Resort, Sponsored by the Destinations Hosting
- 6:00 PM – Game End – Super Bowl Party, Niagara Falls Convention Center - Cataract Room, Sponsored by Niagara Falls USA
Monday, February 9
- 7:00 AM – 5:00 PM – Registration, Events Center Foyer
- 7:45 AM – 8:45 AM – Inbound Operator Breakfast, Wolf Room, Sponsored by Travel Oregon
- 9:00 AM – 10:30 PM – General Sessions, Events Center A
- IITA Annual Meeting
- Industry Updates
- 10:30 AM – 10:45 AM – Break, Events Center Foyer, Sponsored by Colorado Tourism
- 10:45 AM –12:15 PM – General Sessions, Events Center A
- 12:30 PM – 1:30 PM – Luncheon, Events Center CD
- 1:40 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Events Center B
- 1:45 PM – 2:45 PM – Breakout Session, Events Center A
- 2:45 PM - 3:00 PM - Break, Events Center Foyer
- 2:45 PM - 4:00 PM - Power Hour Networking Break, Events Center B
- 3:00 PM – 4:05 PM – Power Hour Networking Appointments – Group 2, Events Center B
- 3:00 PM – 4:00 PM – Breakout Session - Events Center A
- 4:15 PM – 5:20 PM – Power Hour Networking Appointments – Group 3, Events Center B
- 4:15 PM – 5:15 PM – Breakout Session - Events Center A
- 5:15 PM – 6:30 PM – Wine Reception, Events Center Foyer, Sponsored by Wine Water and Wonders of NY State
- 6:45 PM - 9:00 PM - Transportation to Opening Event, Rainbow Air Helicopter Tours
- 7:00 PM - 9:00 PM – Opening Event, Sponsored by Niagara Falls USA
Tuesday, February 10
- 7:30 AM – 12:30 PM – Registration, Events Center Foyer
- 7:45 AM – 8:45 AM – Breakfast with the Operators (all registered attendees), Events Center CD, Sponsored by Visit Savannah
- 9:00 AM – 10:45 AM – Inbound Operator Forum, Hawk Room
- 9:00 AM – 10:45 AM – DMO/Tour Supplier Forum, Event Center A
- 10:45 AM – 11:15 AM – Break, Event Center Foyer
- 11:15 AM – 12:15 PM – Inbound Operator/DMO/Tour Supplier Forum, Event Center A
- 12:15 PM - 12:40 PM - Sightseeing Box Lunch (Present Ticket), Event Center Foyer, Sponsored by Niagara Falls USA
- 12:50 PM – 4:30 PM – Sightseeing/City Tours, Sponsored by Niagara Falls USA
- Open Evening - Dine Around
Wednesday, February 11
- 7:45 AM – 8:45 AM – Inbound Operator Breakfast, Wolf Room, Sponsored by Rthyms of the South
- 9:00 AM – 9:50 AM – General Session, Event Center A, Sponsored by BWH Hotels
- 10:00 AM - 11:00 AM - Breakout Sessions, Event Center A and Hawk Room, Sponsored by BWH Hotels
- 11:00 AM – 11:15 AM – Break, Event Center Foyer
- 11:15 AM - 12:15 PM - Breakout Sessions, Event Center A and Hawk Room, Sponsored by BWH Hotels
- 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C, Sponsored by Gtr. Birmingham Conv. & Visitors Bureau, Alabama Tourism and IPW
- 1:40 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Event Center CD
- 1:45 PM – 2:45 PM – Breakout Session, Event Center A, Sponsored by BWH Hotels
- 2:45 PM - 3:00 PM - Break, Event Center Foyer
- 2:45 PM - 4:00 PM - Power Hour Networking Break, Event Center CD (Inside Room)
- 3:00 PM – 4:05 PM – Power Hour Networking Appointments – Group 2, Event Center CD
- 3:00 PM – 4:00 PM – Breakout Session, Event Center A, Sponsored by BWH Hotels
- 4:15 PM – 5:20 PM – Power Hour Networking Appointments – Group 3, Event Center CD
- 4:15 PM – 5:15 PM – Breakout Session, Event Center A, Sponsored by BWH Hotels
- 6:30 PM - 9:00 PM –Transportation to Closing Event
- 7:00 PM - 9:00 PM - Closing Reception and Dinner at Brickyard Brewing, Sponsored by Niagara Falls USA
Thursday, February 13
- Post-FAM Departures, Seneca Lobby, Sponsored by the Destinations Hosting
Dress Code: Business attire is required during the day Monday and Wednesday. Casual attire is appropriate for Tuesday and all other social activities.