2026 Summit Schedule of Events

Program subject to change.  

Note:  If you are flying into the Buffalo Niagara International Airport, shuttle service to/from the Seneca Resort will be provided on Sunday and Thursday.  If you elect to fly in and out of Toronto or cross the border for visitation, you will need your passport, and you will need to make alternative transportation arrangements.  

Note:  For more information about education sessions and speakers click on Education (also in the Summit drop down menu).

Sunday, February 8

10:00 AM -   4:00 PM    Buffalo Niagara Airport Transportation (See Transportation Page for exact schedule), Sponsored by Niagara Falls USA

10:00 AM –  5:00 PM    Registration, Events Center Foyer, Sponsored by St. Augustine/Ponte Vedra VCB

12:00 PM –  1:00 PM    Board of Directors Lunch, Deer Room, Sponsored by Travel South USA

  1:00 PM  -  4:00 PM    Board of Directors Meeting, Hawk

  2:00 PM                       FAM Tour Arrival, Seneca Resort, Sponsored by the Destinations Hosting  

  5:00 PM – 10:00 PM    Transportation to Super Bowl Event, Niagara Falls Convention Center

  5:00 PM – Game End  Super Bowl Party, Niagara Falls Convention Center - Cataract Room, Sponsored by Niagara Falls USA

Monday, February 9

  7:00 AM  -   5:00 PM    Registration, Events Center Foyer, Sponsored by St. Augustine/Ponte Vedra VCB

  7:30 AM  -   8:30 AM    Inbound Operator Breakfast, Wolf AB (First Floor), Sponsored by Travel Oregon

  8:45 AM  -   9:45 AM    Welcome & General Session, Events Center A, Sponsored by Maid of the Mist Corp.

 - Host City Welcome 

 - Featured Address – Robert O'Leary, U.S. Deputy Assistant Secretary for Travel and Tourism 

 - Keynote - America the Beautiful and Beyond: Brand USA’s Strategy for Inbound Growth 

  9:45 AM - 10:00 AM     Break, Event Center Foyer, Sponsored by Colorado Tourism

10:00 AM -  11:00 AM    Education Session, Events Center A   

- Understanding the Data: Making Sense of Inbound Trends        

10:00 AM -  11:05 AM    Power Hour Networking Appointments - Group 1, Events Center D, Sponsored by Travel Nevada

11:00 AM  - 11:20 AM    Break, Event Center Foyer, Sponsored by Colorado Tourism & Refresh Station Sponsor Circle Wisconsin

11:20 AM  - 12:20 PM    Education Session, Events Center A

- Canada at a Crossroads: The State of America’s Largest Inbound Market

11:20 AM  - 12:25 PM    Power Hour Networking Appointments – Group 2, Events Center D, Sponsored by Travel Nevada

12:30 PM  -   1:30 PM    Luncheon, Events Center B, Sponsored by New York State Tourism 

  1:45 PM  -   2:45 PM    General Session, Events Center A

- Mobilizing Our Voice to Protect America’s Welcome, 

  2:45 PM   -  3:00 PM    Break, Events Center Foyer, Sponsored by Maid of the Mist Corp.

  3:00 PM   -  4:00 PM    Education Session, Events Center A

- Collaborate with Tour Operators and Assess the Return on Investment 

  3:00 PM   -  4:05 PM    Power Hour Networking Appointments – Group 3, Events Center D, Sponsored by Travel Nevada

  3:00 PM   -  5:25 PM    Power Hour Refreshments, Events Center D, Sponsored by Maid of the Mist Corp.

  4:00 PM -    4:15 PM    Break, Events Center Foyer, Sponsored by Visit Lauderdale

  4:15 PM   -  5:15 PM    Education Session, Events Center A

- AI in Action: Harnessing Artificial Intelligence for Inbound Travel Operations & Discoverability

  4:20 PM   -  5:25 PM    Power Hour Networking Appointments – Group 4, Events Center D,  Sponsored by Travel Nevada

  5:15 PM   -  6:30 PM   Wine Reception, Events Center Mezzanine, Sponsored by Wine Water and Wonders of NY State

  6:45 PM   -  9:00 PM   Transportation to Niagara Welcome Event, Brickyard Brewing Company

  7:00 PM   -  9:00 PM   Niagara Welcome Event, Brickyard Brewing Company, Sponsored by Niagara Falls USA & Niagara County Tourism Partners

Tuesday, February 10

7:30 AM  -  12:30 PM   Registration, Events Center Foyer, Sponsored by St. Augustine/Ponte Vedra VCB

7:45 AM  -   8:45 AM    Breakfast with the Operators (all registered attendees), Events Center B, Sponsored by Visit Savannah

9:00 AM  -  11:00 AM   All Member Forum:  Shaping the Future of Inbound Travel, Together - Events Center A

11:00 AM - 11:15 AM   Break, Events Center Foyer, Sponsored by Visit Greater Palm Springs

11:15 AM - 12:15 PM   Member Forum Breakouts:

                                    - Inbound Operator Forum, Hawk A Room (1st Floor), Sponsored by The Church of Jesus Christ of the Latter-Day Saints

                                    - DMO/Tour Supplier Forum, Events Center A

12:30 PM - 12:50 PM   Sightseeing Box Lunch Distribution (Present Ticket), Events Center Foyer, Sponsored by Niagara Falls USA

12:50 PM  -  4:30 PM   Sightseeing/City Tours, Motor/Bus Lobby, Sponsored by Niagara Falls USA

  7:00 PM  -  7:50 PM   Shuttle Service for ticket holders to Niagara Falls Magic Theatre USA, Lobby

  8:00 PM -   9:30 PM   Optional Niagara Falls Magic Theatre Event (Prior Registration Required), Sponsored by Niagara Falls Magic Theater USA

Open Evening - Dine Around

Wednesday, February 11

  7:30 AM -   8:30 AM   Niagara University Tourism Student Orientation, Beaver Room (First Floor)

  7:30 AM  -  8:30 AM   Inbound Operator Breakfast, Wolf AB (First Floor), Sponsored by Rhythms of the South

  8:45 AM  -  9:45 AM   General Session, Events Center A, Sponsored by BWH Hotels

  - Partnering with America’s First Nations - Indigenous Product Development

  9:45 AM - 10:00 AM   Break, Events Center Foyer, Sponsored by Niagara Falls Magic Theatre USA

10:00 AM  - 11:00 AM  Education Session, Events Center A, Sponsored by BWH Hotels

- Beyond the Acronym: Advancing Inclusion Through the Power of Travel

10:00 AM -  11:05 AM  Power Hour Networking Appointments – Group 4, Events Center D

11:00 AM  - 11:20 AM  Break, Events Center Foyer, Sponsored by Niagara Falls Magic Theatre USA & Refresh Station Sponsor Circle Wisconsin

11:20 AM  - 12:20 PM  Education Session, Events Center A, Sponsored by BWH Hotels

- Community-Led Experiences: Turning Local Pride into Inbound-Ready Product

11:20 AM  - 12:25 PM  Power Hour Networking Appointments – Group 3, Events Center D

12:30 PM  -  1:30 PM  Luncheon, Events Center B, Sponsored by Greater Birmingham Convention & Visitors Bureau, Alabama Tourism and IPW

  1:45 PM  -  2:45 PM  General Session, Events Center A, Sponsored  by BWH Hotels

- Hotels First – Why Inbound Operator–Hotel Alignment Is Foundational to Destination Development

  2:45 PM  -  3:00 PM  Break, Events Center Foyer, Sponsored by Seneca Niagara Resort & Casino

  3:00 PM  -  4:00 PM  Education Session, Events Center A, Sponsored by BWH Hotels

- Measuring What Matters: Defining ROI for Travel Trade Success in DMOs  

  3:00 PM  -  4:05 PM  Power Hour Networking Appointments – Group 2, Events Center D

  3:00 PM  -  5:25 PM  Power Hour Refreshments, Events Center D (Inside Room), Sponsored by Seneca Niagara Resort & Casino

  4:00 PM -   4:15 PM  Break, Events Center Foyer, Sponsored by Seneca Niagara Resort & Casino

  4:15 PM  -  5:15 PM  Education Session, Events Center A, Sponsored by BWH Hotels

- From Stadiums to Stayovers – Turning Sports into International Tourism Wins

  4:20 PM  -  5:25 PM  Power Hour Networking Appointments – Group 1, Events Center D

  6:00 PM  -  9:00 PM  Transportation to Closing Event, Rainbow Air Tourism Center

  6:00 PM  -  9:00 PM  Closing Reception and Dinner, Rainbow Air Tourism Center, Sponsored by Niagara Falls USA & Rainbow Air Inc.

Thursday, February 12

6:00 AM  - 12:00 PM Buffalo Niagara Airport Shuttle Transportation (See Transportation page for exact schedule), Sponsored by Niagara Falls USA

Post-FAM Departure, Seneca Lobby

Dress Code:  Business attire is required during the day Monday and Wednesday. Casual attire is appropriate for Tuesday and all other social activities.