2020 IITA COMMITTEES

The International Inbound Travel Association (IITA)  is thankful for the contributions of its committee members who provide support in outlining the direction and achieving the goals of our organization. If you are interested in becoming more involved by joining a committee, please contact us at headquarters@inboundtravel.org.

Chair:  Gerrit De Vos, Bonotel Exclusive Travel

Members:
Quintin Blair, Blair Hotels
Bernd Brydges, New World Travel
Nick Hentschel, ATI
Makiko Matsuda Healy, NYC & Company
Paul Mason, Wyndham Hotels and Resorts
Nicole Risafi, President, Visit America, Inc
James Scoon, Travel Wyoming
Denise Thevenot, Louisiana Tax Free Shopping
Peter van Berkel, Travalco
Rafael Villanueva, Las Vegas CVA
Fred Walker, North Dakota Tourism

Ex officio: Gary Schluter 

Staff Liaison:  Rebecca Barnes– Lead; Lisa Simon – Support

Charge: 
To monitor and act on legislative activity relevant IITA members and the inbound travel industry. Specific responsibilities:

  • Recommends IITA positions on issues as they arise and/or change
  • Participate in advocacy outreach to legislators and administration officials, including participation in Destination Capitol Hill for which IITA is a sponsor
  • Determine Priority Issues for 2018-19, with emphasis on national parks access and funding, and issues related to visas/entry policies and processes

Committee Member Commitments:

  1. Participate in quarterly teleconference meetings.
  2. Participate in IITA Summer Retreat meeting (date/location tbd).
  3. Personal outreach to legislators and policymakers as warranted by the issues and committee assignments.
  4. Attend Destination Capitol Hill in March

Chair: Rafael Villanueva, Las Vegas Convention and Visitors Authority

Members:
Pia Jayatilake, New World Travel
Petra Hackworth, Travel Oregon
Gary Schluter, RMH Tours

Staff Liaison: Lisa Simon – Lead; Sarah Terry – Support

Charge: To review and evaluate the association’s governance structure, including Board and Committee structure, roles and responsibilities, and membership structure. Given the ever-changing industry and trends in association leadership, this committee will propose the most appropriate Board/Committee/Membership structure that best serve the association and inbound industry.

Committee Member Commitments:

  1. Evaluate the current and propose the best membership structure, i.e. structure, categories, requirements based on industry trends
  2. Evaluate the current and propose the best governance structure, based on industry and association leadership trends
  3. Revise the Bylaws and draft Board policy accordingly
  4. Review and establish governance policies that ensure IITA remains nimble and effective in changing times, while maintaining integrity and professionalism

Marketing Advisory Committee

Chair: Gabe Martinez, Sea World

Members:
Sandi Lackey, Best Western Hotels & Resorts
Letizia Sirtori, Destination DC
Rafael Villanueva, Las Vegas CVA
Meire Ramos, Marriott International
Evelyn Vazquez, St. Augustine, Ponte Vedra & The Beaches VCB

Staff Liaison:  Rebecca Barnes – Lead; Sarah Terry – Support

Charge: To serve in an advisory capacity for marketing strategy and member sounding board for staff related to marketing functions including communications and marketing messaging; and to serve as leadership ambassadors to spread the word about IITA through social media.

Committee Member Commitments:

  1. Participate in quarterly teleconference meetings.
  2. Participate in IITA Summer Retreat meeting (date/location tbd).
  3. Utilize social media to spread the word about IITA.

Membership Committee

Chair: Jennifer Lloyd, Marriott International

Members:
Ana Gonzalez, Experience Kissimmee
Sandi Lackey, Best Western Hotels & Resorts
Karin Omojola, AlliedTPro
Isaac Pacheco, Hornblowers New York
Roxanna Torrens, Planet Hollywood 

Staff Liaison: Sarah Terry – Lead; Rebecca Barnes – Support

Charge: To strengthen member retention and meet growth goals for new members, with emphasis on inbound operators. Specific responsibilities:

  • Member Engagement – establish year-round touch points for members, including personal outreach, events and volunteer opportunities
  • Ambassador Program – as a means of engagement and recruitment, further develop the proposed Ambassador Program
  • Member Needs Assessment – oversee surveying and/or outreach to determine members’ needs and expectations
  • Oversees new member orientation and outreach
  • Assist staff with implementing membership campaigns, personal outreach to members and prospects, as warranted.

Committee Member Commitments:

  1. Personal contact to member prospects to encourage to join, attend membership events, attend Summit.
  2. Participate in IITA Summer Retreat meeting (date/location tbd).
  3. Personal contact with members to increase their engagement, encourage attendance at membership events and Summit.
  4. Attendance at membership events in your area.
  5. Participate in monthly teleconference meetings.

Awards Task Force

Chair: Ken Testani, SuperShuttle

Members:
Richard Kerekes, Gray Line/CitySightseeing New York
Lena Ross, America 4 You
Juan Sepulveda, The Roosevelt Hotel

Staff Liaison: Sarah Terry – Lead; Rebecca Barnes – Support

Charge: To review the current Stanley Awards and recommend to the Board any desired changes.

Committee Member Commitments:

  1. Determine/establish the purpose for the Awards program to institute guiding principals
  2. Review the current awards for relevance, categories, eligibility, and nominating/selection process; recommend changes accordingly
  3. Consider if there should be additional/different awards and recommend accordingly

Chair: Sandi Lackey

Task Force Members:

Jennifer Ackerson, ALON Marketing Group, STS Trainer

Peio Cuevas, See USA Tours

Jeff ErnstFriedman, OpenTravel Alliance

Dan Flores, Maverick Helicopters

Hubertus Funke, San Francisco Travel

Nick Hentschel, ATI

Paul Mason, Wyndham Hotels and Resorts

Ken Testani, LinksRez

Ex Officio Gary Schluter, RMH Tours

Charge and Objectives

  • Provide input on inbound operators’ needs for OpenTravel and its working group of tour operators
  • Educate members and the inbound industry about technology and distribution trends, connectivity standards, and related business benefits (webinar series, seminars)
  • Identify member needs, knowledge base around technology, and challenges
  • Keep IITA’s Inbound Insider Steps to Success program up to date on operator business models and connectivity in travel distribution

2020 Summit Sponsors

BWH Hotels

San Diego