About Steps To Success
In partnership with ALON Marketing Group, the International Inbound Travel Association (IITA) provides Inbound Insider: Steps to Success™, a nationwide inbound travel training program that has been put to work in many destinations across the US.
Steps to Success is designed specifically for DMOs and tourism stakeholders to increase international tourism ROI by providing tools, resources, and the know-how to work effectively with the travel trade.
This inbound travel training program is 4-steps with 2 facets of service:
- Steps 1-3 provide a strategy framework of training, principles, and tactics.
- Step 4 is the implementation phase with guided one-on-one instruction for suppliers with ALON Marketing Group. This step includes tailoring for the businesses and customizing to the destination.
DMOs are experts in promoting their destination, but they need sellable products. Steps to Success helps the DMOs and their tourism suppliers develop products that inbound operators can sell to the international trade – tour operators, travel agents, MICE and other travel buyers.
ALON Marketing Group (ALON), as the country’s leading training and inbound marketing consultancy firm, has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. ALON designed and delivers the successful ongoing “Tourism Ready” program for NYC & Company, the official DMO of New York City.