4-Step International Inbound Travel Training Program
About Steps To Success
In 2017, the International Inbound Travel Association partnered with ALON Marketing Group to launch a nationwide tourism training program, Inbound Insider Steps to Success™, a 4-step training program for DMOs and their supplier stakeholders to learn how to work with U.S.-based inbound operators and grow their share of the nation’s international inbound travel business.
The International Inbound Travel Association (IITA), is the national nonprofit trade association representing the United States’ international inbound travel industry.
The Inbound Insider Steps to Success™ program is presented by ALON Marketing Group (ALON). As the country’s leading training and inbound marketing consultancy firm, ALON has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. ALON designed and delivers the successful ongoing “Tourism Ready” program for NYC & Company, the official DMO of New York City.