Inbound Insider Steps to Success

4-Step International Inbound Travel Training Program

About Steps To Success

In 2017, the International Inbound Travel Association partnered with ALON Marketing Group to launch a nationwide tourism training program, Inbound Insider Steps to Success™, a 4-step training program for DMOs and their supplier stakeholders to learn how to work with U.S.-based inbound operators and grow their share of the nation’s international inbound travel business.

The International Inbound Travel Association (IITA), is the national nonprofit trade association representing the United States’ international inbound travel industry.

The Inbound Insider Steps to Success™ program is presented by ALON Marketing Group (ALON). As the country’s leading training and inbound marketing consultancy firm, ALON has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. ALON designed and delivers the successful ongoing “Tourism Ready” program for NYC & Company, the official DMO of New York City.

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DMOs become a product that can be sold with an actual ROI in addition to a place promoted.

SUPPLIERS obtain a new repeat revenue source and grow their businesses.

BUYERS gain capable partners, bookable product and expand their reach and network.

VISITORS gain improved, tailored and unique experiences.


ALON Marketing Group

Pure Michigan, like many state DMO’s has been working in the international marketing arena for years to generate awareness of the state as a premium four-season destination. For our efforts to be fully successful, we knew we would need to do a better job of engaging our local DMO’s, hoteliers and attractions with tour operators, agencies and especially receptive tour operators. IITA has helped to inform our industry about this complicated and important business, how it works and how they can generate additional international business.”  

Dave Lorenz, Vice President, Travel Michigan

“We were incredibly excited to be able to present this learning opportunity to our hospitality partners, and we couldn’t have been more pleased with the results. Jennifer presented the material in a very structured and easy-to-understand format, leaving our attendees with a much better understanding of the international travel industry and how they can be a part of it.”

Mindy Shea, Visit Savannah

“As a state that is relatively new to working with the International Inbound Travel Trade, Arkansas found that education and understanding were key components that many of our partners were missing. Working with IITA’s Steps to Success Program is helping us provide a strong foundation to build upon in the future.”  

Jessica Ledbetter, Arkansas Tourism