International Inbound Travel Training Program
About Steps To Success
In partnership with ALON Marketing Group, the International Inbound Travel Association (IITA) provides Inbound Insider: Steps to Success™, a nationwide inbound travel training program that has been put to work in many destinations across the US.
Steps to Success is designed specifically for destinations and tourism stakeholders to support international tourism development by providing tools, resources, and the know-how in working effectively with the travel trade.
This inbound travel training program is 4-steps with 2 facets of service:
- Steps 1-3 provide a strategy framework of training, principles, and tactics.
- Step 4 is the implementation phase with guided one-on-one instruction for suppliers with ALON Marketing Group. This step includes tailoring for the businesses and customizing to the destination.
There is no doubt that DMOs are experts in promoting their destination and Steps to Success helps tourism stakeholders bring more ROI to
the destination by becoming a product to be sold in addition to a place promoted.
ALON Marketing Group (ALON), as the country’s leading training and inbound marketing consultancy firm, has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. ALON designed and delivers the successful ongoing “Tourism Ready” program for NYC & Company, the official DMO of New York City.