Inbound Insider Steps to Success

International Inbound Travel Training Program

About Steps To Success

In partnership with ALON Marketing Group, the International Inbound Travel Association (IITA) provides Inbound Insider: Steps to Success™, a nationwide inbound travel training program that has been put to work in many destinations across the US.

Steps to Success is designed specifically for destinations and tourism stakeholders to support international tourism development by providing tools, resources, and the know-how in working effectively with the travel trade.

This inbound travel training program is 4-steps with 2 facets of service:

  • Steps 1-3 provide a strategy framework of training, principles, and tactics.
  • Step 4 is the implementation phase with guided one-on-one instruction for suppliers with ALON Marketing Group. This step includes tailoring for the businesses and customizing to the destination.

There is no doubt that DMOs are experts in promoting their destination and Steps to Success helps tourism stakeholders bring more ROI to
the destination by becoming a product to be sold in addition to a place promoted.

ALON Marketing Group (ALON), as the country’s leading training and inbound marketing consultancy firm, has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. ALON designed and delivers the successful ongoing “Tourism Ready” program for NYC & Company, the official DMO of New York City.

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DMOs become a product that can be sold with an actual ROI in addition to a place promoted.

SUPPLIERS obtain a new repeat revenue source and grow their businesses.

BUYERS gain capable partners, bookable product and expand their reach and network.

VISITORS gain improved, tailored and unique experiences.


ALON Marketing Group

Pure Michigan, like many state DMO’s has been working in the international marketing arena for years to generate awareness of the state as a premium four-season destination. For our efforts to be fully successful, we knew we would need to do a better job of engaging our local DMO’s, hoteliers and attractions with tour operators, agencies and especially receptive tour operators. IITA has helped to inform our industry about this complicated and important business, how it works and how they can generate additional international business.”  

Dave Lorenz, Vice President, Travel Michigan

“We were incredibly excited to be able to present this learning opportunity to our hospitality partners, and we couldn’t have been more pleased with the results. Jennifer presented the material in a very structured and easy-to-understand format, leaving our attendees with a much better understanding of the international travel industry and how they can be a part of it.”

Mindy Shea, Visit Savannah

“As a state that is relatively new to working with the International Inbound Travel Trade, Arkansas found that education and understanding were key components that many of our partners were missing. Working with IITA’s Steps to Success Program is helping us provide a strong foundation to build upon in the future.”  

Jessica Ledbetter, Arkansas Tourism

“It has been a devastating year for the global travel industry…and for many it still is. But there is light at the end of the tunnel and now is the time to restart our businesses and jumpstart the global travel economy. IITA’s Steps to Success will prepare you to take advantage of pent-up demand from coveted international markets which are certain to rebound in 2022 and beyond. Give your destination, hotels, attractions and more the tools to grow their share of international visitation in a post-COVID world.”

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