2025 Summit Schedule of Events

Program subject to change. 

Sunday, February 9

• 10:00 AM – 5:00 PM – Registration, Foyer, Sponsored by St. Augustine/Ponte Vedra VCB
  
• 11:00 AM – 3:00 PM – Board of Directors Meeting & Lunch, Canyon B
  
• 3:00 PM – 4:30 PM – Welcome Reception, Registration Foyer
  

Monday, February 10

• 7:00 AM – 5:00 PM – Registration, Foyer, Sponsored by St. Augustine/Ponte Vedra VCB
  
• 7:45 AM – 8:45 AM – Inbound Operator Breakfast, Canyon B, Sponsored by Wine, Water & Wonders of NY State
• 9:00 AM – 12:15 PM – General Sessions, Alpine Ballroom
  
  • IITA Annual Meeting
  • U.S. Government Updates
  • Brand USA  Report
  • Coming to America: Opportunities Abound to Draw Visitors
• 10:30 AM – 10:45 AM – Break, Alpine Ballroom Foyer, Sponsored by Colorado Tourism Office
• 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C, Sponsored by Alabama Tourism Department
  
• 1:45 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Grand Ballroom A/B
• 1:45 PM – 2:45 PM – Breakout Session, Alpine Ballroom
  
• 2:45 PM - 3:00 PM - Break, Alpine Ballroom Foyer, Sponsored by Circle Wisconsin
• 2:45 PM - 4:00 PM - Power Hour Networking Break, Grand Ballroom A/B (Inside Room), Sponsored by Circle Wisconsin
• 3:00 PM – 4:00 PM – Power Hour Networking Appointments – Group 2, Grand Ballroom A/B
• 3:00 PM – 4:00 PM – Breakout Session, Alpine Ballroom
• 4:15 PM – 5:15 PM – Power Hour Networking Appointments – Group 3, Grand Ballroom A/B
• 4:15 PM – 5:15 PM – Breakout Session, Alpine Ballroom
  
• 5:15 PM – 6:30 PM – Wine Reception, Foyer, Sponsored by Travel Oregon
• 6:45 PM - 9:00 PM -  Transportation to Opening Event
• 7:00 PM - 9:00 PM – Opening Event at Flanker Kitchen, Sponsored by Visit Salt Lake

Tuesday, February 11

• 7:30 AM – 12:30 PM – Registration, Foyer, Sponsored by St. Augustine/Ponte Vedra VCB
  
• 7:45 AM – 8:45 AM – Breakfast with the Operators (all registered attendees), Grand Ballroom C
  
• 9:00 AM – 11:00 AM – Inbound Operator Forum, Seminar Theater, Sponsored by St. Augustine/Ponte Vedra VCB
• 9:00 AM – 11:00 AM – DMO/Tour Supplier Forum, Alpine Ballroom
• 11:00 AM – 11:15 AM – Break, Alpine Ballroom Foyer

• 11:15 AM – 12:30 PM – Inbound Operator/DMO/Tour Supplier Forum, Alpine Ballroom
• 12:45 PM – 5:30 PM – Sightseeing/City Tours (Lunch will be provided for participants), Sponsored by Visit Salt Lake
• Open Evening

Wednesday, February 12

• 7:45 AM – 8:45 AM – Inbound Operator Breakfast, Canyon B Sponsored by Visit Savannah
  
• 9:00 AM – 11:00 AM – General Session, Alpine Ballroom, Sponsored by BWH Hotels
  
• 11:00 AM – 11:15 AM – Break, Alpine Ballroom Foyer
  
• 11:15 AM - 12:15 PM - Breakout Sessions, Sponsored by BWH Hotels

Balancing Inbound Operators' Needs with Hotel Revenue Strategies: Unlocking International Business Potential, Canyon C
Tomorrow’s Changemakers – How Will Today’s Generation Reshape Our Industry?, Alpine Ballroom

• 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C, Sponsored by Niagara Falls USA and IPW
  
• 1:45 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Grand Ballroom A/B
• 1:45 PM – 2:45 PM – Breakout Session, Alpine Ballroom, Sponsored by BWH Hotels
• 2:45 PM - 3:00 PM - Break, Alpine Ballroom Foyer
• 2:45 PM - 4:00 PM - Power Hour Networking Break, Grand Ballroom A/B (Inside Room)
• 3:00 PM – 4:00 PM – Power Hour Networking Appointments – Group 2, Grand Ballroom A/B
• 3:00 PM – 4:00 PM – Breakout Session, Alpine Ballroom, Sponsored by BWH Hotels
• 4:15 PM – 5:15 PM – Power Hour Networking Appointments – Group 3, Grand Ballroom A/B
• 4:15 PM – 5:15 PM – Breakout Session, Alpine Ballroom, Sponsored by BWH Hotels
• 6:30 PM - 9:00 PM – Closing Reception and Dinner at Lake Effect, Sponsored by Visit Salt Lake  

Thursday, February 13

• Post-FAM Departures, Hilton Motor Lobby, Sponsored by Utah Office of Tourism
  8:30 AM - Zion FAM Departure
  9:00 AM - Capitol Reef FAM Departure

Dress Code:  Business attire is required during the day Monday and Wednesday. Casual attire is appropriate for Tuesday and all other social activities.