2025 Summit Schedule of Events
All events will be held at the Hilton Salt Lake City Center (Second Floor) unless otherwise noted.
Program subject to change.
Sunday, February 9
- 10:00 AM – 5:00 PM – Registration, Foyer
- 11:00 AM – 3:00 PM – Board of Directors Meeting & Lunch, Canyon B/C
- 2:00 PM – Pre-FAM Arrival
- 3:00 PM – 4:00 PM – Welcome Reception, TBD
Attendees will be provided with a list of options to gather and view the airing of the Super Bowl prior to arrival.
There are many options within walking distance.
Monday, February 10
- 7:00 AM – 5:00 PM – Registration, Foyer
- 7:45 AM – 8:45 AM – Inbound Operator Breakfast, TBD, Sponsored by Wine, Water & Wonders of NY State
- 9:00 AM – 12:15 AM – General Sessions, Alpine Ballroom
- IITA Annual Meeting
- U.S. Government Updates
- Brand USA Report
- 10:30 AM – 10:45 AM – Break, Sponsored by Colorado Tourism Office
- 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C
- 1:45 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Grand Ballroom A/B
- 1:45 PM – 2:45 PM – Breakout Session, Canyon
- 3:00 PM – 4:00 PM – Power Hour Networking Appointments – Group 2, Grand Ballroom A/B
- 3:00 PM – 4:00 PM – Breakout Session, Canyon
- 4:15 PM – 5:15 PM – Power Hour Networking Appointments – Group 3, Grand Ballroom A/B
- 4:15 PM – 5:15 PM – Breakout Session, Canyon
- 5:15 PM – 6:30 PM – Wine Reception, Foyer, Sponsored by Travel Oregon
- TBD – Visit Salt Lake Opening Event, Sponsored by Visit Salt Lake
Tuesday, February 11
- 7:30 AM – 12:30 PM – Registration, Foyer
- 7:45 AM – 8:45 AM – Breakfast with the Operators (all registered attendees), Grand Ballroom C
- 9:00 AM – 11:00 AM – Inbound Operator Forum, Seminar Theater
- 9:00 AM – 11:00 AM – DMO/Tour Supplier Forum, Alpine Ballroom
- 11:00 AM – 11:15 AM – Break, Foyer
- 11:15 AM – 12:30 PM – Inbound Operator/DMO/Tour Supplier Forum, Alpine Ballroom
- 1:00 PM – 5:00 PM – Sightseeing/City Tours (Lunch will be provided), Sponsored by Visit Salt Lake
- Open Evening
Wednesday, February 12
- 7:45 AM – 8:45 AM – Inbound Operator Breakfast, TBD
- 9:00 AM – 12:15 PM – General Session/Breakouts, Alpine Ballroom, Sponsored by BWH Hotels
- 10:30 AM – 10:45 AM – Break
- 12:30 PM – 1:30 PM – Luncheon, Grand Ballroom C, Sponsored by Niagara Falls USA and IPW
- 1:45 PM – 2:45 PM – Power Hour Networking Appointments – Group 1, Grand Ballroom A/B
- 1:45 PM – 2:45 PM – Breakout Session, Canyon, Sponsored by BWH Hotels
- 3:00 PM – 4:00 PM – Power Hour Networking Appointments – Group 2, Grand Ballroom A/B
- 3:00 PM – 4:00 PM – Breakout Session, Canyon, Sponsored by BWH Hotels
- 4:15 PM – 5:15 PM – Power Hour Networking Appointments – Group 3, Grand Ballroom A/B
- 4:15 PM – 5:15 PM – Breakout Session, Canyon, Sponsored by BWH Hotels
- TBD – Closing Reception and Dinner, TBD, Sponsored by Visit Salt Lake
Thursday, February 15
- Post-FAM Departures
Dress Code: Business attire is required during the day Monday and Wednesday. Casual attire is appropriate for Tuesday and all other social activities.
