The International Inbound Travel Association (IITA) is committed to providing educational services to its members:
- IITA provides members with direct business leads and contacts in priority and emerging clients.
- IITA educates the U.S. travel industry on working with Inbound Operators via webinars, conferences and by request of DMOs.
- Members are informed of the latest trends, issues and best practices through the member newsletter, webinars and sessions at the leading inbound industry conference – the IITA Summit.
- IITA educates international wholesale operators and travel agents in priority and emerging markets on working with IITA members and how to sell specific U.S. destinations.