The South Dakota Department of Tourism is offering a NEW Partner benefit for 2023!
Our partners will have the opportunity to participate in Inbound Insider: Steps to Success, a four-part education and training program that helps destinations and tourism suppliers successfully build international travel business by working with the travel trade. The program is provided by the International Inbound Travel Association (IITA), the leading travel association for tour operators, DMOs, and suppliers involved in growing international travel to the U.S.
Travel trade collectively refers to both international and domestic third-party resellers of travel. The Steps to Success activation program will focus on how to work with U.S.-based Inbound Tour Operators, who are your gateway to the international markets. Inbound Tour Operators are B2B businesses selling U.S. travel services and products to international buyers, i.e. tour operators, travel agents and meetings/events buyers.
Steps to Success provides a framework for travel and tourism suppliers to tap international markets by working with inbound tour operators who have vast networks of international clients eager to sell the USA. The program provides an easy and proven framework for working with the travel trade. You’ll be able to develop and implement strategies tailored for your business and, ultimately, increase ROI and market share from key international travel trade partners across all international markets.
By developing business-to-business (B2B) relationships with inbound tour operator partners, your products will be sold around the world to their network of partners creating the opportunity for year over year growth in off-peak and seasonal business.
Step 1 was presented at the South Dakota Governor’s Conference. Steps 2&3 will be offered together in two locations – Sioux Falls on Feb 21 and Rapid City on February 22.