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NTTO: 2024 International Inbound Numbers
NTTO: 2024 International Inbound Numbers

2024 Inbound Travel Increased 9% Over Prior Year According to the National Travel and Tourism Office, total international arrivals for calendar year 2024 of 72,390,321 was 9.1% over 2023 and reached 91% of 2019 visitation. All world regions reported an increase in visitor volume to the U.S. from... Continue Reading

Date posted03/20/2025


IITA Is Ready for Destination Capitol Hill
IITA Is Ready for Destination Capitol Hill

by Steve Richer, DC Correspondent An IITA delegation led by Chair Lena Ross, Advocacy Chair Peter van Berkel, and Executive Director Lisa Simon will be in Washington March 31 to April 3 to bring our message on the state of international inbound travel to Congress, the Trump Administration, and... Continue Reading

Date posted03/20/2025


International Air Travel to the U.S. Growing, Says NTTO
International Air Travel to the U.S. Growing, Says NTTO

The National Travel and Tourism Office (NTTO) recently published inbound travel data, including results of the Survey of International Air Travelers (SIAT) for the third quarter of 2024 and January’s air traffic report from its Advance Passenger Information System (APIS/I-92) study. Since... Continue Reading

Date posted03/6/2025


Tour Associations Jointly Call for Adequate National Park Staffing
Tour Associations Jointly Call for Adequate National Park Staffing

IITA brought together six travel associations to send a joint letter to members of Congress to share industrywide concern about the implications of the administration’s numerous federal employee directives for the National Park Service and the ability for our national parks to operate... Continue Reading

Date posted03/6/2025


IITA Summit 2025 Wrap-Up
IITA Summit 2025 Wrap-Up

Nearly 200 inbound industry professionals came together last week in Salt Lake City for the IITA Summit 2025 to do business, network and hear the latest trends and forecasts for international travel to the U.S. The Summit opened with a traditional Native Blessing offered by Steve Todachiny, from... Continue Reading

Date posted02/20/2025


Seamless and Secure Travel Commission Calls for U.S. Travel System Reforms
Seamless and Secure Travel Commission Calls for U.S. Travel System Reforms

Yesterday, the U.S. Travel-led Commission on Seamless and Secure Travel released a new report, A Vision for a World-Class Travel System in America, outlining the Commission’s recommendations for the Trump Administration and Congress to enhance security, efficiency and the traveler... Continue Reading

Date posted02/19/2025


Sustaining Member Spotlight – Visit California
Sustaining Member Spotlight – Visit California

At IITA, we’re proud to highlight our Sustaining Members who go above and beyond to elevate the inbound travel industry. This month, we’re shining a spotlight on Visit California, a leader in driving innovation and creating extraordinary experiences for international travelers. From... Continue Reading

Date posted02/6/2025


NTTO: Record-Setting International Visitor Spending in November
NTTO: Record-Setting International Visitor Spending in November

Data recently released by the National Travel and Tourism Office (NTTO) show that in November: International visitors spent a record-setting $21.8 billion on travel to, and tourism-related activities within, the United States during the month of November, an increase of nearly 9 percent... Continue Reading

Date posted01/23/2025


IITA Members Appointed to U.S. Travel & Tourism Advisory Board
IITA Members Appointed to U.S. Travel & Tourism Advisory Board

Former Secretary of Commerce Gina Raimondo appointed a new U.S. Travel & Tourism Advisory Board (TTAB) prior to leaving office. Several IITA members were appointed and IITA would like to congratulate them on the appointment and thank them for the service they will do for the inbound travel... Continue Reading

Date posted01/23/2025


2024 Highlights from the Visa Office
2024 Highlights from the Visa Office

Driving Down Wait Times and Setting New Visa Records to Support the U.S. Economy Facilitating safe and secure travel to the United States is a key priority for our consular operations around the world, and we are doing it with greater efficiency and innovation. In October Secretary of State... Continue Reading

Date posted01/9/2025


Go West Summit Kicks Off 2025
Go West Summit Kicks Off 2025

IITA partner Go West Summit kicked off the new year with their annual trade conference in Palm Springs this week. Nearly 600 attendees and 200 international and U.S.-based buyers came together to develop product throughout 18 western states for international visitors. As part of the annual... Continue Reading

Date posted01/9/2025


NPS Launches New Online Application for RBCT CUAs
NPS Launches New Online Application for RBCT CUAs

Road-based commercial tour (RBCT) operators that plan to operate in 2025 in parks that have historically issued RBCT Commercial Use Authorization permits (CUAs), will apply for those RBCT CUAs via the new online CUA system. The online CUA system houses all types of CUAs, so you can search for the... Continue Reading

Date posted12/12/2024