In response to growing uncertainty stemming from government trade and border policies, the International Inbound Travel Association (IITA) and a coalition of North American tourism associations have joined forces to confront the evolving challenges and opportunities facing the international... Continue Reading
Recent reports from the National Travel and Tourism Office shared international arrivals for March and the international traveler spend for February. Additionally, NTTO adjusted its forecast based on the declines experienced in the last few months. U.S.-international air traffic passenger... Continue Reading
IITA and education partner Alon Tourism Solutions recently launched an online version of IITA’s Inbound Insider Steps to Success™ program for individuals to learn why and how to pursue international inbound business working with the travel trade. The online experience provides tools,... Continue Reading
At IITA, we’re proud to highlight Alabama Tourism Department as one of our keystone partners. Their commitment to showcasing Alabama’s rich cultural heritage, natural beauty, and world-class attractions has made the state an increasingly popular destination for international... Continue Reading
The international travel landscape is shifting, and recent reports highlight a troubling trend: a decline in inbound travel to the U.S. from key international markets, including Canada and other markets. According to recent articles from CP24 and CTV News, industry leaders are expressing growing... Continue Reading
IITA hit Capitol Hill this week with key messages and specific asks for members of Congress and administration officials. Destination Capitol Hill (DCH), the industry’s annual legislative event brought together 400 travel professionals from across the country to converge on policymakers... Continue Reading
2024 Inbound Travel Increased 9% Over Prior Year According to the National Travel and Tourism Office, total international arrivals for calendar year 2024 of 72,390,321 was 9.1% over 2023 and reached 91% of 2019 visitation. All world regions reported an increase in visitor volume to the U.S. from... Continue Reading
by Steve Richer, DC Correspondent An IITA delegation led by Chair Lena Ross, Advocacy Chair Peter van Berkel, and Executive Director Lisa Simon will be in Washington March 31 to April 3 to bring our message on the state of international inbound travel to Congress, the Trump Administration, and... Continue Reading
The National Travel and Tourism Office (NTTO) recently published inbound travel data, including results of the Survey of International Air Travelers (SIAT) for the third quarter of 2024 and January’s air traffic report from its Advance Passenger Information System (APIS/I-92) study. Since... Continue Reading
IITA brought together six travel associations to send a joint letter to members of Congress to share industrywide concern about the implications of the administration’s numerous federal employee directives for the National Park Service and the ability for our national parks to operate... Continue Reading
Nearly 200 inbound industry professionals came together last week in Salt Lake City for the IITA Summit 2025 to do business, network and hear the latest trends and forecasts for international travel to the U.S. The Summit opened with a traditional Native Blessing offered by Steve Todachiny, from... Continue Reading
Yesterday, the U.S. Travel-led Commission on Seamless and Secure Travel released a new report, A Vision for a World-Class Travel System in America, outlining the Commission’s recommendations for the Trump Administration and Congress to enhance security, efficiency and the traveler... Continue Reading
