Inbound Insider Magazine: Meet the Inbound Insiders
The travel industry thrives on a blend of passionate entrepreneurs, innovative operators and skilled marketers. These Inbound Insiders are more than just industry observers; they’re the pulse that drives progress. They shape our landscape in countless ways, from leading associations and fostering communities to developing cutting-edge tools and reimagining existing practices.
Simon Brooks is President of Bonotel Exclusive Travel, a leading marketing and distribution partner of branded and boutique luxury hotel rooms to international B2B clients and major tour operators. Bonotel is part of the Travel Leaders Group division of Internova. Previously, Brooks was Chief Commercial Officer for a sports events business, The Icons Series, where he led all sales and revenue generation activities. He also had responsibility for client and supplier relationships. Brooks has over two decades of commercial leadership experience in the airline industry. Having led teams in the Leisure and Corporate sectors in the UK, his most recent position was the Senior Vice President of Sales North America for British Airways, leading the Atlantic Joint Business team.
Julie Coker begins her new role as President & CEO of New York Tourism + Conventions on Dec. 9, 2024. She is currently CEO of the San Diego Tourism Authority (SDTA), where she oversees the organization’s efforts to promote San Diego as a top destination for meetings, conventions, overseas travelers and leisure visitors. Coker’s commitment to serving on boards gives her unique insight and notable influence in the tourism industry. In January 2023, she was appointed to the U.S. Department of Commerce’s U.S. Travel and Tourism Advisory Board. Previously, Coker served as the President and CEO of the Philadelphia Convention and Visitors Bureau (PHLCVB).
Peter van Berkel is the President of Travalco USA Inc. and based in South Florida. After his studies in the Netherlands he joined Travalco and the company has been owner operated with the same partners since its inception in 1985. Van Berkel completed his second term as Chairman of IITA, but remains a member of the Executive Committee of the association. In 2018, he received the IITA Travel Professional of the Year award. In 2023 he was appointed to the Travel and Tourism Advisory Board (TTAB) which advises Commerce Secretary Raimondo on travel industry matters.