The Inbound Insider: Steps to Success™ program is a four-part education and training program that helps destinations and tourism suppliers successfully build international travel business by working with the travel trade. The program is provided by the International Inbound Travel Association (IITA), the leading travel association for inbound operators, DMOs, and suppliers involved in growing international travel to the U.S.
Steps to Success™ provides the knowledge and tools for working with U.S.-based Inbound Operators, who are your gateway to the international markets because they have vast networks of international clients eager to sell the USA. Inbound Operators are B2B businesses selling U.S. travel services and products to international buyers, i.e. tour operators, travel agents and meetings/events buyers.
You’ll be able to develop and implement strategies tailored for your business and, ultimately, increase ROI and market share from key international travel trade partners for year over year growth when you need it.
Step 1 will be presented at the Washington Hospitality Association’s Conference. Stay tuned – dates forthcoming for Steps 2 & 3 virtual workshops.
Be sure to select the Steps to Success IITA Training session when you register for the Conference.